Classes & eTutorials

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Introducing the online marketing industry’s first resource center for detailed training modules designed to teach you how to implement and successfully execute various tools, tactics, campaigns, and strategies—brought to you completely online and under 45 minutes.

  • Step-by-Step Instruction: Gain access to real world practitioners sharing the latest proven methods from today’s top companies and industry organizations

  • Get in, Get out, and Get Moving: Incremental learning equals optimal retention of information

  • Affordable prices: Learn the latest strategies and tactics from continually updated and expanded portfolio for under $30 each! 

Special Introductory Price of $29 Each!

Courses

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  • Integrating Email and Social Media - Email Marketing
    You will be taught how to create a loop of contact, from social networks to inboxes, and how to leverage one platform to feed your prospects to another. Moreover, you will be given an extensive, real-world look into how the city of Chicago employed these best practices to drive tourism and convention activity.
  • B2B Post-Click Marketing Landing Pages - Website Usability
    Your website must be personalized just like your other channels of engagement, and this course is your ultimate resource - complete with multiple real-world examples - for segmenting your site according to your prospects and their particular needs. You will acquire knowledge in the relationship between form creation and landing-page customization, as well as statistics to help you set reasonable objectives for your own campaigns. These specific tactics, moreover, are ones you can put into action quickly, so you can see the same record-breaking results that ion interactive prides itself in delivering.
  • Increasing Response Rates through Relevance, Personalization, and Nurture - Demand Generation
    This course will give you the tools you need to significantly raise your response rates with custom, targeted engagement. You will be guided from first contact to conversion, taught how to make the most of your existing marketing campaigns, and presented case studies to consider when creating your own program.
  • Creating a Search & Social Media Center of Excellence - SEO
    This course is an introduction to the fundamentals of channel integration, a series of case studies on actual companies uniting their platforms, and a field resource you can regularly consult when you begin the process yourself. You will be taught both theory and practice, and you will leave with a fuller understanding of how to entice and convert your prospects with a multi-channel, comprehensive approach.
  • Link Building: How to Use Directories, Articles, Social Media & PR - SEO
    This course is dedicated to the best practices of link-building, with directories and listings being the primary vehicles for achieving your SEO objectives. You will also be taught the practices of successful article syndication, how to select a directory, and why social media can generate Google authority for your company. For marketers intent on bringing ROI value to their web efforts, SEO begins here.
  • Video Optimization - SEO
    Learn how to ensure that your videos appear in several search media including Google and Bing's Universal Search resulting in significant brand exposure and driving valuable traffic streams directly to your site. Additionally you will learn how to rank well in YouTube and why it is more important than ever to do so for your SEO efforts and beyond.
  • On Demand Website Usability Tutorials - Classes & eTutorials
  • Information Architecture - Website Usability
    In this course, you will be instructed in the very precise art of ascertaining what your users will need, how you will meet those needs, and the way in which it will all be displayed. You will be taught the processes IA consultants undergo themselves before advising their clients, and you will be introduced to rubrics for the evaluation of your site after it’s completed.
  • E-Commerce Testing to Dramatically Lift Sales - Website Usability
    In this course, you will be introduced to the industry-proven methods of optimization luminary WiderFunnel, a marketing agency that has worked with such Fortune 500 companies as Google, Electronic Arts, and eBay. In particular, you will be taught the fundamentals of conversion testing - WiderFunnel’s speciality - that are currently refining marketing campaigns across the world.
  • Content Marketing Segmentation: Mapping Personas, Content & Buying Cycles for More Success - Content Marketing
    Walk step-by-step through a 7 phase process designed to show you how to create a content segmentation plan that will result in big, long term changes in your online strategy. You will start by learning how to separate out target personas marketing, then how to map content to those personas using your buying cycle or sales funnel to complete the map.

  • On Demand Content Marketing Tutorials - Classes & eTutorials
  • Online Brand Management - Social Media
    In this course, you will be taught the fundamentals of brand management in an online context, with a keen focus on protecting your company’s image before it’s even under fire. You will acquire specialist-level expertise in defusing conflicts on your Facebook page, you will learn how to carefully and subtly remove private website content that slanders your company in search engine results, and you will be educated in long-term strategies for resolving issues the online public has with your brand.
  • On Demand Social Media - Classes & eTutorials
  • Building and Operating a Facebook Page - Social Media
    Whether you market B2B or B2C, a Facebook Page is an invaluable channel for introducing your prospects to your brand and establishing the kind of intimacy and trust that lead to conversions. Here, you will be instructed in every aspect of creating and maintaining a Facebook Page, from the moment of conception to employing metrics to measure your results.
  • Case Study Using Social Media for Lead Generation - Demand Generation
    Social networks can have a calculable ROI value, particularly when leveraged as a mechanism for lead generation. This course will focus on employing social networks to locate and nurture leads in a B2B context, with the early, middle, and late stages of the sales cycle explored in depth. Moreover, it offers insight into optimizing your campaigns, so you continually exceed your quotas.
  • On Demand Demand Generation Tutorials - Classes & eTutorials
  • Using Social Media for Demand Generation - Demand Generation
    This course will relay Kim Albee's experiences with LinkedIn communities, and particularly how adding value to those communities with her own knowledge contributed to lead generation. You will be taught proven methods for becoming an authority in professional networks, as well as how to leverage that authority to drive conversions for your own business.
  • Developing Original B2B Content Using Tools You Already Have - Demand Generation
    In this course, you will be taught how to position content to answer the questions your prospects already have, so they don’t go to the next result after they Google you, as well as how to anticipate what they’ll want to know more about once they arrive at your site or Facebook page. Furthermore, you will be introduced to the right metrics for determining the efficacy of your content, as well as industry-leading techniques for cross-promotion with social media.
  • Inbound Marketing - Demand Generation
    Outbound marketing is an imprecise tactic; the modern buyer is too often unswayed. If you’d like to compel your prospects to consider your pitches as something more than advertising rhetoric, you need the web marketer’s trifecta: SEO, social network exposure, and value-producing content.
  • Deliverability: Engagement, Reputation & Best Practices - Email Marketing
    This survey on deliverability will take you through every stage of marketing to a prospect's inbox, with actionable insights in list growth and database purges for a more efficient campaign, as well as lessons on protecting your domain's reputation that are sure to keep you in the good graces of ISPs everywhere.
  • Best Practices for Email Growth - Email Marketing
    This course will introduce you to proven interest-generators for enticing your prospects, industry-leading methods for converting them into subscribers, and how to give the specific, personalized value they demand once your messages arrive at their inboxes.
  • 7 Surefire Ways To Improve ROI - Email Marketing
    Industry experts across the world agree: now is the time to build on your email marketing skill set. This course will instruct you in how to wage an email campaign that cuts boldly through the inbox noise, with particular emphasis on proving the value of a subscription to your prospects.
  • On Demand Email Marketing Tutorials - Classes & eTutorials
  • SEO Jargon Translated: Defining Search Engine Optimization Terminology - SEO
    You will be given a full overview of SEO, as well as targeted strategies for implementing what you’ll learn in a real-world setting. From how it differs from other Internet disciplines, to link-building, production of rank-friendly content, and key performance indicators, this module is a primer for marketers intent on breaking into SEO.
  • How to Optimize Your Local Search Efforts for Today - SEO
    This tutorial provides expert advice to marketers engaged in SEO activity on how to remain a dominant player in the local search given recent integrations into organic search results such as Google Places pages.
  • Step-by-Step Guide to Keyword Research - SEO
    This step-by-step guide shows you how to conduct kewyword research and optimize your page ranking efforts along the way.
  • On Demand SEO Tutorials - Classes & eTutorials
  • Getting Good Gains Out of PDF Optimization - SEO
    Getting your PDF to rank competitively in Search Engine Results Page has tremendous benefit and yet oftentimes goes overlooked. In this course, you will be armed with Fortune 500-level methods for optimizing your PDFs in a SEM context, and without sacrificing the format’s marketing utility. The step-by-step instruction you’ll receive is complete and simple, and it carries the explicit objective of allowing you to make the absolute most out of your PDFs quickly, accurately, and easily.
  • Changing the Way We Measure Success - Web Analytics
    Whether your professional expertise has always been in A/B testing or you’d simply like to have a fuller knowledge of web marketing, this course is your complete resource for the principles and practices of top-tier site optimization as it relates to PPC, SEO, email campaigns, and social media.
  • How to Avoid 6 Common Web Analytics Pitfalls - Web Analytics
    This course is for online marketers seeking an increased understanding in how to read and analyze thier analytics and avoid making the same mistakes as their untrained peers. Here, you will be introduced to six common pitfalls in the field of web analytics, and you will be taught how to locate and avoid every one.
  • On Demand Web Analytics Tutorials - Classes & eTutorials
  • Building the Ultimate Dashboard - Web Analytics
    This course will be your manual to representing key data on a single page, with a focus on simplicity and reduction that will make every figure on your dashboard invaluable. Moreover, you will be taught the specific elements your executives care most about, like metrics that conform to the unique needs of the company, so your reports will always be comprehensive, insightful, and to the point.

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