Home » Classes & eTutorials » On Demand Demand Generation Tutorials
On Demand Demand Generation Tutorials
| Name | Description | Run Time |
|---|---|---|
| Using Social Media for Demand Generation | This course will relay Kim Albee's experiences with LinkedIn communities, and particularly how adding value to those communities with her own knowledge contributed to lead generation. You will be taught proven methods for becoming an authority in professional networks, as well as how to leverage that authority to drive conversions for your own business. | 53 min |
| Developing Original B2B Content Using Tools You Already Have | In this course, you will be taught how to position content to answer the questions your prospects already have, so they don’t go to the next result after they Google you, as well as how to anticipate what they’ll want to know more about once they arrive at your site or Facebook page. Furthermore, you will be introduced to the right metrics for determining the efficacy of your content, as well as industry-leading techniques for cross-promotion with social media. |
49 min. |
| Inbound Marketing | Outbound marketing is an imprecise tactic; the modern buyer is too often unswayed. If you’d like to compel your prospects to consider your pitches as something more than advertising rhetoric, you need the web marketer’s trifecta: SEO, social network exposure, and value-producing content. | 16 min. |
| Case Study Using Social Media for Lead Generation | Social networks can have a calculable ROI value, particularly when leveraged as a mechanism for lead generation. This course will focus on employing social networks to locate and nurture leads in a B2B context, with the early, middle, and late stages of the sales cycle explored in depth. Moreover, it offers insight into optimizing your campaigns, so you continually exceed your quotas. | 40 min. |
| Increasing Response Rates through Relevance, Personalization, and Nurture | This course will give you the tools you need to significantly raise your response rates with custom, targeted engagement. You will be guided from first contact to conversion, taught how to make the most of your existing marketing campaigns, and presented case studies to consider when creating your own program. | 28 min. |
Want a structured curriculum to learn Demand Generation online? Would you like to be recognized for completing formal training and have a credential to prove your expertise?
Check out our Demand Generation Certification program, also available 100% online!
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