Level 1 - Online Marketing Foundations

Expand Your Business to Meet the Demands of Modern Online Marketing

More dollars are shifting from traditional marketing channels to online media every year. Econsultancy reported that 72% of companies plan to increase digital marketing spend in 2011, as overall budgets shift from traditional to digital. In order to improve on the job execution and achieve career growth, marketers must expand their expertise beyond a functional role and understand how each domain works together within the marketing mix.

Most marketers have acquired their skills through personal research, trial and error, or have attended webinars and conferences. However, today's marketers are in need of real education that provides a comprehensive overview of all aspects of online marketing in one format that is resume worthy!

In association with leading research firms and industry associations, the Online Marketing Institute provides practical training and professional guidance on how to utilize, leverage, and execute online marketing strategies, tactics, best practices, and measurement tools.

Enrollment Fee: $1,075

Certification Benefits:

• Develop a strong understanding of the online marketing space, including how to develop an overarching and integrated online marketing strategy and understanding the landscape of the various domains.
• Apply proven methods to your marketing campaigns, making them versatile and more measurable.
• Receive a credential and valuable skills in less time and money than a degree would require.
• Be recognized for your expertise and commitment to evolving your skill set.

What you’ll learn:

• How to strategize and plan online marketing goals and objectives.
• Understand key performance indicators which measurements determine success and failure.
• Translate raw analytics data into actionable recommendations that drive key business objectives.
• Execute and optimize demand generation programs from multiple business perspectives.
• Master the foundational pillars of successful email marketing, including social integration.
• How to identify and curate the content that's most valuable to your prospects.
• Write original content that anticipates and addresses the questions your prospects have.
• The 2 principal types of search marketing - organic and paid - and how to use them together.
• How to recognize and avoid the most common - and damaging - social mistakes.
• The many marketing applications social media has in your larger marketing mix.
• Design sites with your visitor in mind, uniquely tailoring usability to meet the specific needs of your prospects.
• All things mobile - the web, the inbox, the search engines, and more - so you can capitalize on the fastest-growing digital channel.