Level 2 - Content Marketing

Develop Winning Content Marketing Strategies to Boost Sales

There are more than 3.5 billion pieces of content shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it's no wonder why there is such a high demand for content marketing strategists.

Content marketing has become one of the most successful assets a business can leverage. Roughly 90% of all sales come from online content mostly because consumers prefer to make informed decisions, and what better way to learn about a product than through informative content and reviews?

In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Content Marketing training and professional guidance on how to leverage your company's marketing, sales, and social content to engage consumers and improve ROI.

Enrollment Fee: $1,495

Certification Benefits:

• Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.
• Apply proven tracking methods to measure and build out effect content marketing strategies and calendars.
• Receive a credential and valuable skills in less time and money than a degree would require.
• Be recognized for your expertise and commitment to evolving your skill set.

What You'll Learn:

• Understand what content marketing is and what it isn't as well as its history and role in the marketing mix.
• Use content marketing to drive other important marketing channels, such as search engine optimization, social media, and lead generation.
• Build out strong marketing and content calendars that align with marketing and outreach goals.
• Create a strong foundational strategy for all your content marketing efforts as well as how to integrate content across various channels.
• View examples and relevant case studies to see how various organizations implemented a strategy and measured success.
• Optimize your content so that is it both easy to find, remarkable, and that caters to both potential and existing customers.
• Develop management and integration methods to ensure quality content at the right frequency for your audience.
• Track and measure the success of your content via various tools and metrics.
• Interpret data collected to make viable business decisions based on content and distribution channel success.
• Manage the process of creating and distributing content and determine whether in sourcing or outsourcing is the right direction for your company.