Level 2 - Demand Generation

Think Beyond the Click to Reach Your Target Market!

Anticipating your audience's buying behavior, purchasing decisions, and how to interact with your target market has become essential. By qualifying and prioritizing prospects, companies can successfully shorten the sales cycle, reeling in well-informed customers and increased revenue.

To reach these goals and gain competitive advantage, marketers must leverage resources, processes, and new automated technology; combine targeted marketing programs with a structured sales process; and successfully drive awareness and interest to their company's products and/or services.

In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Demand Generation training and professional guidance for marketing and Internet professionals interested in discovering new and innovative ways to develop a demand for their offerings.

Enrollment Fee: $1,495

Certification Benefits:

• Develop a strong understanding of demand generation, including tools, strategies, and best practices.
• Apply proven methods to your lead nurturing campaigns.
• Receive a credential and valuable skills in less time and money than a degree would require.
• Be recognized for your expertise and commitment to evolving your skill set.

What You'll Learn:

• Understand the twelve essential components attributed to demand generation.
• Learn about marketing technology and which vendors provide the solutions you need.
• Craft an effective demand generation strategy, involving people, process, and technology to impact revenue.
• Align sales and marketing and develop comprehensive marketing-sales strategies.
• Determine the role of analytics in marketing and how to properly use it for a competitive advantage.
• Discover data analysis with marketing automation and how it impacts revenue.
• Improve conversion rates with funnel management marketing.
• Create a metrics baseline, lead definitions, and measuring KPIs.
• Interpret results and measure the life of a lead.
• See the kind of contribution marketing affects revenue and how to incorporate data collected into shortening the sales cycle.