Level 2 - Paid Search

Get Found! Leverage Paid Search to Drive Traffic and Sales

According to a report published by SearchIgnite, the first quarter of 2010 marked a significant increase in paid search spend with marketers allotting eleven percent more than in Q1 of 2009. Marketers and paid search professionals are now faced with unprecedented bid costs and more pressure to drive relevant clicks. Companies are now seeking qualified and trained individuals who can implement best practices and proven methods to paid search and online advertising campaigns in order to help increase brand visibility and drive conversions.

In conjunction with leading research firms and industry associations, the Online Marketing Institute has developed practical Paid Search & PPC training and professional guidance on how to best leverage each campaign by implementing monitoring tools, strategies, tactics, and best practices.

Certification Benefits:

• Develop a strong understanding of paid search, including how to utilize Google AdWords and other tools and strategies to reach marketing and revenue goals.
• Apply proven methods to your advertising campaigns, making them versatile and measurable.
• Receive a credential and valuable skills in less time and money than a degree would require.
• Be recognized for your expertise and commitment to evolving your skill set.

What You'll Learn:

• Discover the different parts of PayPerClick advertising, including the auction model, ranking algorithms and post-click activity.
• Understand the differences between Google, Yahoo, and Bing and how each can affect your campaigns.
• Assess the market shared by the search engines as well as past and future PPC trends.
• Define and measure your and your competitor's keywords and choose those best fit your advertising model.
• Learn how to structure a campaign, understanding campaign settings and pricing models.
• Be able to write your ads, develop landing pages, and use ad groups.
• Review case studies and how different PPC campaigns work for other marketers.
• Implement a step-by-step process, including execution, measurement, and optimization.
• Track clicks and ROI to determine the success of each campaign