Level 2 - Social Media

Expand Your Reach and Get Real Returns from Social Media

According to The Nielsen Company, consumers spent an average of 5.5 hours a month on social networking sites in December 2009 - an 82% increase from the previous year.

With over 200 million unique visitors on Facebook and 18 million on Twitter, isn't it time you learned how social media could help expand your reach, increase brand exposure and drive revenue? As marketers continue to allocate more of thier budget to social media in 2011, there is also an increasing demand to hire social media marketing professionals.

In association with leading research firms and industry associations, the Online Marketing Institute provides practical social media training and professional guidance on how to leverage social networks, implement monitoring tools, strategies, tactics and best practices to grow your business.

Enrollment Fee: $1,495

Certification Benefits:

• Develop a strong understanding of social media, including proven strategies & best practices.
• Learn how to implement social media campaigns and tools to engage and measure your audience.
• Receive a credential in less time and money than a degree would require.
• Be recognized for your expertise and commitment to evolving your skill set.

What You'll Learn:

• How to be a part of the conversation, social media marketing foundatons, as well as latest statistics, benefits, and recent case studies.
• Reputation management and how to listen to your target market, providing high-quality customer service.
• How to market on key social media sites, such as Facebook, Twitter, LinkedIn, and YouTube
• How to conduct a social media audit and uncover gaps and opportunities.
• Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
• Understand how social media can be used to aid marketing objectives, including advertising, search engine optimization, public relations, and reputation management.
• How top companies have created employee guidelines and how you can develop a business culture to support social media.
• Develop practical strategies to position your brand and generate leads.
• Utilize tools and tactics that will help you measure engagement and ROI.
• How to manage your own brand and develop a personal social graph that can help you win business or get hired.