Home » Classes & eTutorials » On Demand SEO Tutorials
On Demand SEO Tutorials
| Name | Description | Run Time |
|---|---|---|
| How to Optimize Your Local Search Efforts for Today | This tutorial provides expert advice to marketers engaged in SEO activity on how to remain a dominant player in the local search given recent integrations into organic search results such as Google Places pages. | 29 min. |
| Step-by-Step Guide to Keyword Research | This step-by-step guide shows you how to conduct kewyword research and optimize your page ranking efforts along the way. |
35 min. |
| Getting Good Gains Out of PDF Optimization | Getting your PDF to rank competitively in Search Engine Results Page has tremendous benefit and yet oftentimes goes overlooked. In this course, you will be armed with Fortune 500-level methods for optimizing your PDFs in a SEM context, and without sacrificing the format’s marketing utility. The step-by-step instruction you’ll receive is complete and simple, and it carries the explicit objective of allowing you to make the absolute most out of your PDFs quickly, accurately, and easily. | 18 min. |
| SEO Jargon Translated: Defining Search Engine Optimization Terminology | You will be given a full overview of SEO, as well as targeted strategies for implementing what you’ll learn in a real-world setting. From how it differs from other Internet disciplines, to link-building, production of rank-friendly content, and key performance indicators, this module is a primer for marketers intent on breaking into SEO. | 47 min. |
| Video Optimization | Learn how to ensure that your videos appear in several search media including Google and Bing's Universal Search resulting in significant brand exposure and driving valuable traffic streams directly to your site. Additionally you will learn how to rank well in YouTube and why it is more important than ever to do so for your SEO efforts and beyond. | 19 min. |
| Link Building: How to Use Directories, Articles, Social Media & PR | This course is dedicated to the best practices of link-building, with directories and listings being the primary vehicles for achieving your SEO objectives. You will also be taught the practices of successful article syndication, how to select a directory, and why social media can generate Google authority for your company. For marketers intent on bringing ROI value to their web efforts, SEO begins here. |
35 min. |
| Creating a Search & Social Media Center of Excellence | This course is an introduction to the fundamentals of channel integration, a series of case studies on actual companies uniting their platforms, and a field resource you can regularly consult when you begin the process yourself. You will be taught both theory and practice, and you will leave with a fuller understanding of how to entice and convert your prospects with a multi-channel, comprehensive approach. | 40 min. |
Want a structured curriculum to learn SEO? Would you like to be recognized for completing formal training and have a credential to prove your expertise?
Check out our SEO Certification program, also available 100% online!
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