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On Demand Social Media
| Name | Description | Run Time |
|---|---|---|
| Building and Operating a Facebook Page | Whether you market B2B or B2C, a Facebook Page is an invaluable channel for introducing your prospects to your brand and establishing the kind of intimacy and trust that lead to conversions. Here, you will be instructed in every aspect of creating and maintaining a Facebook Page, from the moment of conception to employing metrics to measure your results. |
27 min. |
| Online Brand Management | In this course, you will be taught the fundamentals of brand management in an online context, with a keen focus on protecting your company’s image before it’s even under fire. You will acquire specialist-level expertise in defusing conflicts on your Facebook page, you will learn how to carefully and subtly remove private website content that slanders your company in search engine results, and you will be educated in long-term strategies for resolving issues the online public has with your brand. | 51 min. |
Want a structured curriculum to learn about Social Media online? Would you like to be recognized for completing formal training and have a credential to prove your expertise?
Check out our Social Media Certification program, also available 100% online!
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