
| Name | Description | Run Time |
|---|---|---|
| Building the Ultimate Dashboard | This course will be your manual to representing key data on a single page, with a focus on simplicity and reduction that will make every figure on your dashboard invaluable. Moreover, you will be taught the specific elements your executives care most about, like metrics that conform to the unique needs of the company, so your reports will always be comprehensive, insightful, and to the point. | 33 min. |
| How to Avoid 6 Common Web Analytics Pitfalls | This course is for online marketers seeking an increased understanding in how to read and analyze thier analytics and avoid making the same mistakes as their untrained peers. Here, you will be introduced to six common pitfalls in the field of web analytics, and you will be taught how to locate and avoid every one. |
35 min. |
| Changing the Way We Measure Success | Whether your professional expertise has always been in A/B testing or you’d simply like to have a fuller knowledge of web marketing, this course is your complete resource for the principles and practices of top-tier site optimization as it relates to PPC, SEO, email campaigns, and social media. |
45 min. |
Want a structured curriculum to learn web analytics? Would you like to be recognized for completing formal training and have a credential to prove your expertise?
Check out our Web Analytics Certification program, also available 100% online!