On Demand Website Usability Tutorials

NameDescriptionRun Time
Information Architecture In this course, you will be instructed in the very precise art of ascertaining what your users will need, how you will meet those needs, and the way in which it will all be displayed. You will be taught the processes IA consultants undergo themselves before advising their clients, and you will be introduced to rubrics for the evaluation of your site after it’s completed. 43 min.
E-Commerce Testing to Dramatically Lift Sales In this course, you will be introduced to the industry-proven methods of optimization luminary WiderFunnel, a marketing agency that has worked with such Fortune 500 companies as Google, Electronic Arts, and eBay. In particular, you will be taught the fundamentals of conversion testing - WiderFunnel’s speciality - that are currently refining marketing campaigns across the world. 35 min.
B2B Post-Click Marketing Landing Pages Your website must be personalized just like your other channels of engagement, and this course is your ultimate resource - complete with multiple real-world examples - for segmenting your site according to your prospects and their particular needs. You will acquire knowledge in the relationship between form creation and landing-page customization, as well as statistics to help you set reasonable objectives for your own campaigns. These specific tactics, moreover, are ones you can put into action quickly, so you can see the same record-breaking results that ion interactive prides itself in delivering.
54 min.

Want a structured curriculum to learn about Website Usability online? Would you like to be recognized for completing formal training and have a credential to prove your expertise?

Check out our Website Usability Certification program, also available 100% online!