Social Media Workshops at TFM&A, London, UK

7:00AM-8:00AM

Registration

8:45AM-11:15AM

Facebook Advertising in 2012: The Keys to Success

Sponsored Stories, ads in the news feed, social graph reporting, open graph apps, overall CTRs trending lower - what does this mean for Facebook advertisers in 2012?

We'll spend this workshop unlocking the strategic changes in how Facebook is creating new incentives for you to leverage word of mouth channels (called social context) - in many cases providing a CPC discount of 50%. We'll also demonstrate 6 specific tactics to adjust your campaigns or build new ones to increase your campaign Quality Scores and organic EdgeRank. And finally, we'll unveil 3 new techniques to measure the ROI of Facebook ads in non-Facebook channels.

Brands large and small welcome to attend. Participants will also walk away with a one-page cheat sheet for ad optimization techniques.

Dennis Yu, CEO, BlitzLocal

11:15AM-11:30AM

Break

11:30AM-2:00PM

How to Combine Email and Social for Amazing ROI

Email converts. Social drives engagement. We deconstruct 8 successful campaigns that weave the demand generation power of social with the conversion power of email. Look behind the scenes to see what brands such as Rosetta Stone, Blockbuster Express, AAA, and Lane Bryant do in strategy planning, designing content, growing fans, collecting email, driving sales, and optimizing performance. 

Attendees will be armed with:

• What messaging works best at different points in the marketing funnel
• How to diagnose common engagement and conversion problems
• How to execute the "sow and harvest" technique
• Competitive benchmarks to measure your performance

Sundeep Kapur, Evangelist, NCR Corporation

2:00PM-2:30PM

Lunch Break

2:30PM-5:00PM

How to Make Email Work in the Mobile World

In this workshop, Kath Pay will discuss the latest mobile email design trends and best practices. You'll walk away with tons of ideas and tactics on how to build mobile email campaigns that convert, including design tips, conversion optimisation tactics and best practices on mobile landing pages

Kath Pay, Co-Founder and Email Marketing Consultant, Plan to Engage